JAMMU Oct 21: On the auspicious occasion of Navratras, particularly Ashtami and Ram Navami, Live For Others – Being Helpful Foundation (LFO-BHF) organised the Save River Tawi Campaign in collaboration with Talla Jewellers and Jammu Municipal Corporation (JMC), with the support of NSS units of Cluster University of Jammu and Government College for Women, Parade.
The campaign witnessed enthusiastic participation from over 120 students and NSS volunteers, who joined hands to promote environmental conservation and responsible waste management. During the drive, approximately 675 kg of waste was collected to help protect the River Tawi from pollution.
As part of the initiative, only sakh immersion was carried out, while the remaining non-biodegradable waste was collected and segregated for proper disposal through JMC. The campaign emphasised the importance of celebrating religious festivals responsibly while ensuring the protection of natural water bodies.
Speaking on the occasion, Kashish Gupta, CEO of Talla Jewellers, said, “Religious faith and environmental responsibility must go hand in hand. Through initiatives like this, we aim to encourage people, especially the youth, to celebrate festivals responsibly and protect our natural resources.”
Vivek Parihar, Director and CEO of LFO-BHF, said, “Environmental conservation requires collective responsibility and consistent efforts. We are grateful to Talla Jewellers, Jammu Municipal Corporation, and the supporting NSS units for joining hands to make this initiative meaningful.”
Rithik, Environment Domain In-charge of LFO-BHF, added, “Collecting approximately 675 kg of waste highlights the importance of protecting our rivers and ecosystems. The active participation of students and NSS volunteers reflects the power of youth-led environmental initiatives.”
Members of LFO-BHF present during the campaign included Kangan Ratra, Manya, Kashish, Abhishek Gupta, Vidit Gupta, and other volunteers who contributed to the successful execution of the drive.
Through the Save River Tawi Campaign, LFO-BHF reaffirmed its commitment to environmental sustainability and community service, appealing to citizens to minimise waste, celebrate festivals responsibly, and work collectively towards preserving the River Tawi for future generations.