JAMMU, Oct 22: Tanishq, the jewellery brand from the House of Tata, has unveiled its latest jewellery collection, ‘Adhyantara’, ahead of Dhanteras, drawing inspiration from the infinite beauty and mystery of the cosmos. Featuring actress Triptii Dimri, the collection combines celestial-inspired designs with traditional Indian craftsmanship and contemporary aesthetics.
Inspired by the brilliance of distant stars, the beauty of the sun and moon, and the movement of celestial forms, Adhyantara reimagines elements of the universe through sculptural silhouettes, intricate detailing and innovative jewellery designs. The collection celebrates the modern Indian woman, highlighting her individuality, evolving identity and connection with tradition.
The campaign featuring Triptii Dimri presents the collection through a visual narrative that combines celestial imagery with contemporary jewellery. Her association with the campaign reflects the confidence, individuality and modern sensibility that the collection seeks to represent.
Adhyantara features more than 100 designs across four categories: Glass Kundan, plain jewellery with stones, plain gold and uncut diamonds. The collection includes necklace sets, bangles, finger rings and mangalsutras in 18-karat and 22-karat gold, with designs ranging from 30 to 120 grams.
The creations incorporate sculptural three-dimensional forms, layered badroom, patented 3D Glass Kundan, hand-carved stones and distinctive enamel techniques. The interplay of colour, light and texture adds depth to the designs while bringing traditional craftsmanship into a contemporary setting.
A key feature of the collection is its modular jewellery, with selected designs available in 3-in-1, 4-in-1 and 5-in-1 formats. Detachable pendants and separable layers allow wearers to style individual pieces in multiple ways. Gemstones such as fire opals and sunstones, along with asterism-inspired effects, introduce additional colour and brilliance.
Speaking about the launch, Pelki Tshering, Chief Marketing Officer, Tanishq, said Dhanteras represented prosperity, optimism and new beginnings, making it a meaningful occasion for the brand. She said Adhyantara was conceived to bring the wonder of the universe closer to the modern Indian woman through jewellery that combines the richness of Indian craftsmanship with contemporary design.
Garima Maheshwari, Head of Design, Tanishq, said the collection provided an opportunity to explore celestial forms through a distinctive design approach. She highlighted the precision and artistry involved in creating sculptural shapes, layered badroom, 3D Glass Kundan, hand-carved stones and enamel detailing.
According to the brand, the collection brings together imagination and innovation, translating the depth and radiance of the cosmos into jewellery that balances contemporary expression with traditional craftsmanship.
To support festive purchases, Tanishq has also announced promotional offers, including a flat discount of Rs. 301 per gram on gold jewellery, up to 20 per cent off on making charges of gold jewellery and on diamond value, and zero deduction on the exchange of old gold of 18-karat purity and above from any jeweller. The offers are subject to the brand’s applicable terms and conditions.
With Adhyantara, Tanishq aims to mark the festive season with designs that combine celestial inspiration, versatile styling and the enduring appeal of Indian jewellery craftsmanship.