JAMMU, Sep 18: Shree Toyota, Jammu, launched the iconic all-new Hilux, marking another significant milestone in strengthening its SUV portfolio. The launch was held in the presence of Vishesh Paul Mahajan, Transport Commissioner, J&K, along with Davinder Batra, Director, Shree Toyota, Jammu, Manik Batra, Director, Shree Toyota, and Bhisham Batra, Director, Shree Toyota.
The ninth-generation Hilux embodies Toyota’s legacy of reliability, endurance and quality, combining rugged durability with modern comfort and technology. Based on the IMV platform, the vehicle has been developed to offer versatile performance across heavy-duty tasks, urban driving and light adventure. Its all-round usability reinforces Toyota’s commitment to “Mobility for All” and to building long-term customer relationships through dependable mobility solutions.
Designed around the “Tough & Agile” concept, the all-new Hilux combines rugged strength with dynamic agility. Its bold front-end design draws inspiration from the “Cyber Sumo” concept, representing the stable, strong and steady posture of a sumo wrestler before combat. A newly designed front bumper with piano-black accents, LED headlamps with welcome function, LED fog lamps and distinctive daytime running lights give the vehicle a contemporary and premium appearance.
The Hilux further features alloy wheels, aerodynamic stabilising fins, electrically adjustable and retractable ORVMs, LED rear combination lamps and a shark-fin antenna. These features enhance both the vehicle’s visual appeal and its functionality.
Under the hood, the all-new Hilux is powered by a proven 2.8-litre BS6 Phase 2 diesel engine delivering 150 kW of power and 500 Nm of torque. The engine is paired with a six-speed automatic transmission, providing robust performance, refined acceleration and dependable drivability across highways, urban roads and challenging terrains. Its 80-litre fuel tank is designed to support long-distance journeys.
The Hilux continues to offer Toyota’s legendary 4X4 capability, with an advanced four-wheel-drive system featuring High (H4) and Low (L4) ranges. The Electronic Differential Lock and Downhill Assist Control (DAC) further enhance its off-road capability. Its comfort-tuned suspension, comprising a double-wishbone front and leaf-spring rear setup, along with optimised braking and Toyota’s renowned chassis engineering, provides stability, grip and controlled handling across varied terrain.
Inside, the all-new Hilux offers a spacious and refined cabin focused on comfort and practicality. Soft-touch upholstery with metallic accents, integrated storage and an ergonomically designed cockpit create a premium environment. Features such as tilt and telescopic steering, 60:40 split rear seats, power windows with jam protection, Smart Entry, Push Start/Stop, park assist, wireless charging and cruise control enhance everyday convenience.
Technology and connectivity have also been upgraded. The vehicle comes with a large 12.3-inch infotainment display supporting Android Auto and Apple CarPlay. Toyota i-Connect features, a multi-information TFT display, steering-mounted audio controls, voice recognition and an eight-speaker audio system further enhance the driving and passenger experience.
Safety remains a key priority in the all-new Hilux. The vehicle is equipped with seven SRS airbags, Vehicle Stability Control, ABS with Brake Assist, Emergency Brake Signal, ISOFIX child restraint anchorages and front seatbelts with force limiters. The impact-absorbing Global Outstanding Assessment (GOA) body structure and speed-sensing door locks add further protection.
Additional safety and convenience features include a panoramic view monitor, front and rear parking sensors and a Tyre Pressure Monitoring System (TPMS), helping improve visibility, awareness and driver confidence.
Shree Toyota also highlighted its Assured Service ecosystem, aimed at providing customers with seamless ownership, assured care and continued service support. The company said the initiative is designed to ensure a dependable ownership experience throughout the customer’s journey with the Hilux.
The all-new Hilux is available in six exterior colours, including Super White, Platinum Pearl White, Attitude Black+, Emotional Red, Sulphur Metallic and Ash. Customers can also personalise the vehicle with genuine accessories such as headlamp garnish, door garnish kits, side visors and side protective mouldings.
The all-new Hilux is available in three variants. The 4X4 VX AT is priced at Rs 36.69 lakh, while the 4X4 GX AT is priced at Rs 33.69 lakh. The 4X2 GX AT is priced at Rs 31.99 lakh, with prices being ex-showroom.
With its combination of off-road capability, robust performance, modern technology, safety features and premium comfort, the all-new Hilux brings Toyota’s established emphasis on durability and reliability to customers in Jammu and beyond.