JAMMU, Jun 26: Samvedna Society Chairman Keshav Chopra, organized the Creator Excellence Awards 2026 today at IIPA (Indian Institute of Public Administration J&K Regional Branch). The event brought together a large gathering of You Tubers, bloggers, content creators, influenceRs, and prominent citizens from across Jammu. Alongside celebrating creative talent, the event served as a major platform for promoting the Nasha Mukt Jammu & Kashmir Abhiyaan, focusing heavily on spreading awareness about the menace of drug abuse.
Additional Deputy Commissioner Jammu, Ansuya Jamwal, JKAS, graced the occasion as the chief guest. Social Reformer Gagan Sharma and Vice President of Vishwa Hindu Parishad, Shakti Dutt Sharma, attended as the guests of honour, while Waqf Board Member Sohail Kazmi & Padamshree Romalo Ram was present as the special guest.
The program featured a deeply moving segment where a drug survivor shared their personal journey, struggles, and recovery, providing a powerful message of hope and guiding the audience toward a life free from addiction.
Addressing the gathering, Chief Guest Ansuya Jamwal highlighted the rigorous actions taken by the district administration and the Jammu and Kashmir Police against drug trafficking. She shared official data and presented a video showcasing the ongoing enforcement efforts, urging the public to actively collaborate with the administration and police to eradicate drugs from society. She also lauded Keshav Chopra for organizing such an impactful initiative.
In his address, Samvedna Society Chairman Keshav Chopra commended the dedication of the local administration and police force. He introduced the slogan “Say No to Drugs and Yes to Talent,” appealing to the young content creators in attendance to use their digital platforms to produce awareness videos and educate the masses. Chopra promised that Samvedna Society would continue to host similar programs in the future to keep the youth engaged in constructive activities.
Speaking on the occasion, Gagan Sharma emphasized the concept of Kutumbh Prabhodhan, advising families to revive traditional indian family values encouraging family time, cultural awareness and open communication and also advised the family members to maintain a watchful and supportive eye on their children as a primary defense against substance abuse.
Shakti Dutt Sharma urged the youth to channel their energy into national service and actively contribute to wiping out social evils like drug addiction from Jammu and Kashmir. The event concluded with a collective resolve among the creators and dignitaries to foster a healthier, drug-free society.
Kusum Tikoo managed the proceedings of the programme while Suhana Sharma presented vote of thanks.
Rajat Sharma, Bindiya Tikoo, Mitaali Gupta, Dr Alka Sharma,Shagun Manchanda, Deepali Handa,RJ Sarang & RJ Juhie, Dr Nidhi Gupta Abrol, Anju, Rahul Nargotra, Jatin Kumar (IIPA), Deepak Kumar,J.R Sharma Jackson,Sunil Sharma, Janashvee, Monika Dogra, Pushkar Prashar, Payal Vij, Abhay Basur, Sonam Mahajan, Shilpa Mahajan, Amit Singh, Mahira Tandon and others were also present.