BJP OBC Morcha intensifies Swachhta Pakhwada campaign across J&K
JAMMU, Jun 14: BJP OBC Morcha Jammu & Kashmir continued its ongoing Swachhta Pakhwada 2026 campaign by organising a series of cleanliness drives at various locations across Ganderbal, Akhnoor, Kathua, Jammu and Jammu Border districts.
The programmes were organised by the respective Mandal Presidents under the supervision of District Presidents of BJP OBC Morcha. During the drives, party workers, local residents, students and officials actively participated in cleaning public spaces, educational institutions and healthcare facilities. Using brooms, mops and other cleaning equipment, the participants cleaned the premises from inside as well as outside and spread awareness among the public regarding the importance of cleanliness, hygiene and environmental responsibility.
Speaking on the occasion, senior leaders and dignitaries of BJP OBC Morcha emphasized that cleanliness is a shared responsibility and a vital component of nation-building. They highlighted that community participation and public awareness are essential for sustaining the objectives of the Swachh Bharat Mission and creating cleaner, healthier and more livable surroundings.
The speakers also called upon citizens to actively participate in cleanliness initiatives, avoid littering, ensure proper waste disposal and inspire others to contribute towards building a cleaner and greener Jammu & Kashmir.
In his message, BJP OBC Morcha Jammu & Kashmir President Braham Jyot Satti said that cleanliness is not merely a campaign but a collective social responsibility that reflects the character and discipline of a society.
He stated, “Jan Jan Tak Yeh Pahunche Gyaan, Swachh Bharat Ho Apni Pehchaan. The message of cleanliness must reach every household and every citizen. Prime Minister Narendra Modi’s Swachh Bharat Mission has transformed cleanliness into a people’s movement, and BJP OBC Morcha is committed to carrying this message to every corner of Jammu & Kashmir. Public participation is the key to maintaining a clean environment and ensuring a healthier future for coming generations.”
Satti further urged citizens, especially the youth, to actively contribute towards cleanliness in their surroundings and adopt hygienic practices in their daily lives.
The cleanliness drive in Ganderbal district was organised at Government Boys Higher Secondary School Chattergul, Wusaan, Kangan Constituency. The programme witnessed enthusiastic participation from students, staff members and local residents. Among those present on the occasion were OBC District President Ganderbal Mohd Ramzan Ganie, OBC Vice President Ganderbal Basit Mehraj Shah, OBC General Secretary Ganderbal Bisma Jan, OBC Secretary Ganderbal Muzaffar Ahmad Khan, OBC Constituency President Kangan Shahid Ahmad Ganie, OBC Executive Member Kangan Imran Ahmad Ganie, Ghulam Hassan Ahanger, Zainab Jan, OBC Secretary Kangan Fayaz Ahmad Kumar, OBC Secretary Ganderbal Farhan Ahmad Sheikh, Mudasir Ahmad Ganie from the Education Department along with staff members and students, and Bilal Ahmad from the Health Department along with staff members.
In Akhnoor, the cleanliness programme was organised at Tacherwan Chowk, Maira Mandrian Mandal, near the Higher Secondary School. BJP OBC Morcha State Vice President Reeta Verma was present and encouraged participants to make cleanliness a daily habit and a community-driven movement.
In Kathua district, cleanliness drives were conducted at Lakhanpur Mandal, Dinga Amb Mandal and Hiranagar Mandal, where party workers and local residents joined hands to clean public spaces and create awareness regarding sanitation and environmental protection.
In Jammu district, a cleanliness programme was organised by Mandal President Omkar Verma at Rajinder Singh Park, where volunteers undertook extensive cleaning activities and interacted with members of the public to promote the message of Swachhta.
Similarly, at Bishnah, a cleanliness drive was conducted at Sub-District Hospital Bishnah. The programme was attended by Ashok Kumar Pandey, Media Secretary BJP OBC Morcha J&K, Ajit Kumar, Mandal President Bishnah, Ashu Kumar, Secretary BJP OBC Morcha Jammu Border, along with Sat Pal, Kuldeep Sodi, Krishna Devi, Surjeet Kumar, Surjeet Saini, Tarsem Kumar and several other party activists and local citizens.