JAMMU, Jun 17: BJP OBC Morcha on Wednesday organised a series of cleanliness drives across Jammu Border, Kishtwar, Jammu, Jammu South and Nowshera districts as part of its ongoing Swachhta Pakhwada campaign, reaffirming its commitment to promoting cleanliness, environmental awareness and public participation in the Swachh Bharat mission.
In Jammu Border district, a cleanliness drive was conducted at the Walk Way near Green View Resort in Bishnah. The programme witnessed participation from Rajeev Kumar Bhagat, Gharu Ram Bhagat, BJP leaders and OBC Morcha functionaries along with local residents. Volunteers undertook extensive cleaning of the area and spread awareness regarding hygiene and environmental conservation.
Addressing the gathering, Dr. Rajeev Kumar Bhagat said that cleanliness is directly linked with public health and quality of life. He stated that while governments create infrastructure and facilities, maintaining cleanliness remains a collective responsibility of society. He appreciated BJP OBC Morcha for continuously organising awareness programmes and encouraging public participation in the Swachh Bharat campaign.
Prof. Gharu Ram Bhagat said that Prime Minister Narendra Modi transformed cleanliness from a government programme into a nationwide people’s movement. He urged citizens to treat cleanliness as a personal responsibility and contribute towards keeping villages, towns, schools, hospitals, temples and public places clean and hygienic.
In Kishtwar district, BJP OBC Morcha organised a cleanliness drive at the District Hospital premises. Led by BJP District President Ravi Parihar and OBC Morcha District President Mudasir Ahanger, party workers cleaned various sections of the hospital and appealed to citizens to maintain cleanliness in public institutions.
A similar programme was held at Vishvakarma Mandir, New Plot, Jammu, where volunteers cleaned the temple premises and surrounding areas. The drive was attended by several OBC Morcha office-bearers, local devotees and community members who also spread awareness about sanitation and environmental responsibility.
In Jammu South district, a cleanliness campaign was organised at Ram Mandir, Nanak Nagar under the leadership of Braham Jyot Satti. Addressing participants, Satti said, “Making cleanliness a part of daily life is the true objective of Swachh Bharat. Cleanliness is not merely the responsibility of the government but the duty of every citizen.”
He said Prime Minister Narendra Modi inspired citizens across the country to actively participate in building a cleaner and healthier India. He urged people to maintain cleanliness in religious places, healthcare institutions, educational centres and public spaces throughout the year.
Meanwhile, in Devak Mandal of Nowshera district, cleanliness drives were conducted at Thakur Dwara, Bandariye Dev Sthan, Shiv Mandir and Mata Mandir. Volunteers cleaned the temple premises and adjoining areas while spreading the message of environmental protection and civic responsibility.
The campaign witnessed enthusiastic participation from BJP leaders, OBC Morcha workers, Mahila Morcha and Youth Morcha representatives, social activists and local residents. The organisers said such initiatives will continue to strengthen public awareness about cleanliness and contribute towards the vision of a cleaner, healthier and more sustainable society.