JAMMU, Jul 18: The devotional bhajan “Kari Lai Yakeen,” dedicated to Mata Bawe Wali, was released at the Press Club of Jammu on Saturday in the presence of eminent personalities from the fields of tourism, education, social service, and culture.
The bhajan was formally released by Aijaz Qaiser, Joint Director Tourism, along with Keshav Chopra, Social Activist and Chairman, Samvedna Society, Principal R.G. Dogra of DIET, Tarun Uppal, Chairperson, Nirbhay Bharat Foundation, and Sahil Mahajan, Managing Director, Maa Bawe Wali Records.
The devotional track has been sung by Deepak Raghuvanshi, with music composed by Dr. V. Kaith, lyrics written by Nirbhay Slathia, and the video directed by K.K. Malhotra. The music video features Deepak Raghuvanshi and Ravinder Manhas.
Speaking on the occasion, Aijaz Qaiser appreciated the team for producing a devotional composition that reflects Jammu’s rich spiritual and cultural heritage. “Music and creative art are powerful mediums for promoting the cultural identity and tourism potential of Jammu and Kashmir. Such initiatives deserve encouragement as they preserve our traditions while showcasing the region’s unique heritage,” he said.
Keshav Chopra congratulated the artists and said Jammu and Kashmir is blessed with immense talent. “Our youth should channel their energy towards developing their talent and stay away from the menace of drugs. Samvedna Society will always support artists who promote the Dogri language, Jammu’s culture, heritage and tourism,” he said.
Principal R.G. Dogra lauded the efforts of the artists, stating that creative platforms provide young people with opportunities to showcase their abilities while making a positive contribution to society.
Tarun Uppal praised the devotional presentation for strengthening people’s spiritual connection with the traditions of Jammu, while Sahil Mahajan reaffirmed Maa Bawe Wali Records’ commitment to promoting meaningful music and nurturing talented artists.
Expressing gratitude, singer Deepak Raghuvanshi thanked the dignitaries and the entire creative team for their encouragement. He described “Kari Lai Yakeen” as a humble offering to Mata Bawe Wali and expressed hope that the devotional song would receive the love and blessings of devotees.
The programme concluded with appreciation for the entire creative team and a collective call to continue promoting Jammu and Kashmir’s rich cultural, spiritual, and artistic heritage through music.