JAMMU, Oct 13: General Manager, District Industries Centre (DIC), Jammu, Abhishake Abrol (JKAS), along with social activist and Samvedna Society Chairman Keshav Chopra, released the devotional bhajan “Bawe Wali Dii Ladlii” at the DIC office in Jammu on Tuesday.
The event was attended by Roohi Khajuria (JKAS), Functional Manager, DIC; Rupinder Kaur (JKAS), Functional Manager, DIC Jammu; and Manoj Kumar Gandotra, Section Officer, DIC Jammu, as special guests.
Presented by Rajni Sufi Music, the devotional composition pays tribute to Bawe Wali Mata and celebrates the rich spiritual heritage and cultural traditions of Jammu and Kashmir.
Speaking on the occasion, Abhishake Abrol appreciated Rajni Sufi and her entire team for their efforts in creating a devotional composition dedicated to Bawe Wali Mata. He said such creative initiatives help preserve the region’s spiritual heritage while providing local artists with opportunities to showcase their talent.
He congratulated the team for its dedication and assured support from the District Industries Centre for suitable initiatives aimed at promoting creativity, talent and entrepreneurship. He also encouraged young people to explore self-employment opportunities and contribute to the economic development of the region.
Keshav Chopra said Jammu and Kashmir possessed immense artistic potential and that talented singers, musicians and other creative professionals deserved encouragement and recognition. He said Samvedna Society would continue to support local artists, within its capacity, to help them reach wider audiences.
Chopra also appreciated the role of DIC in encouraging aspiring entrepreneurs and promoting self-reliance among youth. He urged young people to stay away from drugs and channel their energy into constructive activities such as music, sports, entrepreneurship and other creative pursuits.
The bhajan features Rajni Sufi as singer, lyricist and composer, with music by Dr. V. Kaith. The project has been produced by Sana, with Piyush Charak as Director of Photography, Mohit Singh as Assistant Director and RV Ricky as Video Director. It has been produced under the banner of The RV Films, with design by Kapil Creations.
Rajni Sufi acknowledged the blessings and support of her parents, parents-in-law and Guru G-Ustad Naresh Dogra G in her devotional journey.
The release highlighted the contribution of local artists to the cultural landscape of Jammu and Kashmir and underscored the importance of cooperation between government institutions, social organisations and the creative community in preserving traditions and empowering youth.
Nirbhay Slathia, Ashok Kumar, Ravi Kumar, Amit Kumar, Sandhya Mahajan, Amit Meenia and others were also present on the occasion.