JAMMU, Oct 18: A devotional bhajan titled “Har Har Mahadev Goonje,” featuring six-year-old child and young singer Aadvik Verma, was released today by Dr. Vikas Gupta, JKAS, Director Tourism Jammu, Deepak Dubey, JKAS, Joint Director Information, and Keshav Chopra, Social Activist and Chairman of Samvedna Society ,at the Press Club of Jammu. The programme was organised by Samvedna Society with the objective of promoting devotional music and encouraging emerging local talent.
The bhajan has been sung by Aadvik Verma, with lyrics penned by Prem Lal Sharma and music composed and produced by Maheep Singh. The video has been created by Sidharth Films. The devotional composition celebrates devotion to Lord Shiva and aims to spread a message of spirituality, positivity and faith among people.
Speaking on the occasion, Chief Guest Dr. Vikas Gupta appreciated the efforts of the entire team and congratulated young Aadvik Verma on his performance. He said devotional music plays an important role in preserving India’s rich cultural and spiritual traditions. He also lauded Samvedna Society for providing a platform to young artists and encouraging local talent. He added that such initiatives help showcase Jammu and Kashmir’s cultural heritage and can contribute to promoting religious and cultural tourism in the region.
Deepak Dubey, Joint Director Information, congratulated the singer, lyricist, composer and production team on the release. He observed that music is a powerful medium for conveying positive messages and connecting people with their cultural roots. He appreciated Samvedna Society’s efforts to support emerging artists and emphasised the importance of providing young talent with opportunities to showcase their abilities.
Keshav Chopra, Social Activist and Chairman of Samvedna Society, expressed gratitude to Dr. Vikas Gupta and Deepak Dubey for attending the programme and encouraging the young singer and the creative team. He said Samvedna Society has consistently worked towards promoting local talent, cultural activities and constructive engagement among youth.
Chopra emphasised that devotional music strengthens spiritual values while spreading peace, positivity and cultural awareness. He said the society would continue to support deserving artists and encourage young people to channel their energy and abilities into productive pursuits.
He further stressed the need to protect young people from the menace of drug abuse by motivating them to participate in music, sports, art and other constructive activities. He reiterated the society’s commitment to promoting a healthy, creative and drug-free society.
The programme concluded with appreciation for everyone associated with “Har Har Mahadev Goonje,” particularly young singer Aadvik Verma, whose performance at the age of just six highlights the promising talent emerging from Jammu and Kashmir. The release marked another initiative towards encouraging young artists and promoting the region’s devotional and cultural traditions.
Deepak Kumar, Deepak Raghuvanshi,Janashvee, Neha Sahil Rajput, Poonam Sharma,Rajesh Kumar, Heena Mahajan, Palak Sharma Kohli, Sunakshi Balgotra,Aanya Verma, Sahil Rajput and others were also present.