JAMMU, Sep 25: FICCI FLO Jammu, Kashmir & Ladakh today flagged off a first-ever women-led Electric Vehicle (EV) Rally from the TRC Complex, Jammu, with the participation of 22 women across 10 electric cars.
The rally was flagged off by Arun Manhas, Director, Industries & Commerce, Jammu, and Aijaz Qaiser Malik, Joint Director, Tourism, Jammu, in the presence of members of FICCI FLO JKL and other stakeholders.
The rally is being organised with the objective of promoting sustainable tourism in Jammu & Kashmir, highlighting the potential of electric mobility in a UT that is ecologically sensitive and where tourism is a major contributor to the economy.
FICCI FLO JKL aims to demonstrate how green mobility, environmental sustainability and tourism can go hand in hand to create a more responsible and future-ready tourism ecosystem for Jammu & Kashmir.
The EV rally will also make stops at different tourist destinations along the route, showcasing Jammu’s diverse tourism potential and encouraging travellers to explore destinations beyond conventional tourist circuits.
Speaking on the occasion, Varsha Bansal, Chairperson, FICCI FLO JKL, said, “Jammu & Kashmir is blessed with unparalleled natural beauty, and it is our responsibility to ensure that tourism grows without compromising the environment. Through this women-led EV rally, we want to demonstrate that sustainable mobility and tourism can move together towards a greener J&K, while also showcasing the incredible tourism potential of Jammu.”
Arun Manhas, Director, Industries & Commerce, Jammu, said, “Initiatives such as this EV rally are an important step towards creating awareness about clean mobility and demonstrating how sustainable practices can become an integral part of Jammu & Kashmir’s tourism and economic growth.”