SAMBA, Sep 1: Paramrshniti Foundation has released a comprehensive study report assessing the impact of the 100 Days Nasha Mukt J&K Abhiyan in collaboration with the District Administration Samba. The report documents the campaign’s outreach, community participation, awareness generation and institutional initiatives undertaken to promote a drug-free society across the district.
The campaign adopted a multi-dimensional approach, covering awareness programmes, community interactions, Chaupals, youth engagement, educational outreach and activities aimed at strengthening awareness in border areas, particularly in Ramgarh Block. The study examined how these interventions contributed to increasing public awareness about the consequences of substance abuse.
Speaking on the occasion, Deputy Commissioner Samba Ayushi Sudan appreciated the efforts of Paramrshniti Foundation in documenting the campaign’s impact and stressed the importance of sustained community participation in tackling substance abuse.
“The fight against drug abuse is not merely an administrative responsibility; it is a collective responsibility of the entire society,” Sudan said, adding that the campaign had demonstrated the importance of involving youth, educational institutions, families and civil society.
She emphasised that the objective should extend beyond conducting awareness programmes and evolve into a sustained movement in which families, institutions and communities become active stakeholders in building a Nasha Mukt Samba. She also stressed the need for continued focus on prevention, awareness, counselling, rehabilitation and meaningful engagement of youth.
The study found that sustained community engagement and direct interaction with citizens played an important role in improving awareness about the social, economic and health-related consequences of drug abuse. It highlighted the importance of involving schools, youth groups, families, civil society organisations, local communities and frontline government functionaries in developing a comprehensive anti-drug ecosystem.
The report observed that awareness initiatives are more effective when they move beyond one-time programmes and are supported by continuous community engagement, counselling, early identification, rehabilitation linkages and social support mechanisms.
Siddharth Mahajan, Director, Paramrshniti Foundation, said the 100 Days Nasha Mukt J&K Abhiyan demonstrated that combating drug abuse required more than enforcement. “It requires sustained community participation, behavioural change, youth engagement and institutional convergence,” he said, adding that the study aimed to document the campaign’s impact and provide evidence-based recommendations for strengthening the initiative.
Based on its findings, the study recommends strengthening community-based prevention mechanisms, youth and student participation, school and college awareness programmes, counselling and rehabilitation linkages, monitoring of vulnerable areas, inter-departmental convergence and partnerships between government institutions and civil society organisations.
The report stressed that the Nasha Mukt J&K initiative should evolve from a time-bound campaign into a sustained community movement, with citizens playing an active role in prevention, awareness and rehabilitation.
Paramrshniti Foundation expressed appreciation to the District Administration Samba, Deputy Commissioner, frontline officials, youth, educational institutions, community members and civil society stakeholders for their contribution to the campaign and the study. The Foundation said the initiative reflects its broader commitment to research, advocacy and grassroots impact through evidence-based public policy research, governance and community engagement.