JAMMU, Jul 22: Director Agriculture Jammu, Anil Gupta, today chaired a review meeting on the implementation of the Pradhan Mantri Fasal Bima Yojana (PMFBY) with National Head (Agri Business), Bajaj Allianz General Insurance, Ravinder Sharma; State Head, Bajaj Allianz General Insurance, Sonu Kashyap; District Manager, Shubham Sharma; I/c PMFBY, Directorate of Agriculture Jammu, Anirudh Bhat; and other concerned officers of the Directorate.
During the meeting, the Director reviewed the progress of PMFBY enrolment for the Kharif 2026 season and discussed strategies to enhance insurance coverage among farmers across Jammu Division. Referring to the recent communication of the Government of India, Ministry of Agriculture & Farmers Welfare, he emphasized the need to intensify efforts for the saturation of all eligible Kisan Credit Card (KCC) account holders under PMFBY, particularly in view of the anticipated adverse weather conditions and the vulnerability of certain districts to El Nino impacts.
Anil Gupta directed all concerned officers and the implementing insurance agency to work in close coordination with district authorities, banks, and field functionaries to ensure that every eligible and willing farmer is enrolled under the scheme well before the prescribed cut-off date. He laid special emphasis on covering non-loanee farmers, directing the field functionaries to identify and motivate them for enrolment under PMFBY through intensive awareness campaigns and village-level outreach programmes. He stressed the importance of organizing awareness camps, Gram Sabhas, Kisan Melas, farmer meetings, and IEC campaigns to educate farmers about the benefits of crop insurance and facilitate timely enrolment.
The Director further instructed that daily monitoring of enrolment progress be undertaken at the district level, with any bottlenecks being resolved promptly through coordinated action among the Agriculture Department, banks, and the insurance company. He reiterated that effective implementation of PMFBY is essential for safeguarding farmers against crop losses arising from natural calamities and adverse weather events, thereby strengthening the resilience of the agricultural sector.