UDHAMPUR, Jun 4: Under the ongoing Khet Bachao Abhiyan, Joint Director Agriculture (Extension), Jammu, Sanjay Anand, today led awareness programmes at Kallar, Sub-Division Udhampur, and Sub-Division Ramnagar in District Udhampur to promote sustainable agricultural practices and create awareness among farmers regarding the conservation and protection of agricultural land.
Sanjay Anand was accompanied by the District Agriculture Officer (Extension), Udhampur, ADO (Vegetables), Udhampur, Mushroom Development Officer, Udhampur, District-Level Subject Matter Specialists, Sub-Divisional Level Subject Matter Specialists, field officers, and staff of the Agriculture Department.
Sanjay Anand attended and addressed well-attended awareness programmes at both the subdivisions. The events witnessed the participation of a large number of farmers, members of the District-Level and Sub-Divisional Level Committees constituted for the Khet Bachao Abhiyan campaign, public representatives, officers and officials of the Agriculture Department, field functionaries, and other stakeholders.
Addressing the gatherings, Sanjay Anand highlighted the objectives of the month-long campaign, with special focus on Kisan Credit Card (KCC) coverage, PM-KISAN saturation, Soil Health Card generation and utilization, and Pradhan Mantri Fasal Bima Yojana (PMFBY).
He emphasized the importance of maintaining soil health, adopting balanced and judicious use of fertilizers, promoting sustainable and climate-resilient farming practices, and ensuring that all eligible farmers avail themselves of the benefits of various flagship Government schemes.
The Joint Director also reviewed the progress of the campaign and directed officers and field functionaries to intensify awareness and outreach activities at the grassroots level. He instructed them to ensure maximum coverage of farmers under KCC, PM-KISAN, Soil Health Cards, and PMFBY, maintain regular interaction with farming communities, and conduct village-level awareness programmes throughout the campaign period. He further emphasized timely reporting, effective coordination among stakeholders, and extensive dissemination of key messages related to soil health management, balanced fertilizer use, and sustainable agriculture.
The programmes concluded with interactive sessions during which farmers raised various agriculture-related issues and were provided technical guidance by departmental experts.