JAMMU, Nov 12: Vodafone Idea (Vi), one of India’s leading telecommunications service providers, has launched Vi Intelligence, a strategic artificial intelligence (AI) initiative aimed at driving AI-led transformation across its operations and helping enterprises across industries harness next-generation AI technologies.
The company also announced a partnership with PwC India to accelerate AI innovation, enterprise transformation and global collaboration through the establishment of the Vi Intelligence Lab.
The Lab will serve as an innovation hub for developing, incubating and scaling enterprise AI solutions. It will combine Vi’s digital infrastructure with PwC India’s transformation expertise to create a global innovation gateway connecting leading AI companies, startups, research institutions and enterprises to address real-world business challenges.
As part of the partnership, PwC India will establish a dedicated Centre of Excellence team, co-located with Vi in Mumbai.
Commenting on the launch, Jagbir Singh, Chief Technology Officer (CTO), Vi, said telecommunications had traditionally played a vital role in connecting people, businesses and devices, but the future would increasingly be driven by intelligence.
He said the Vi Intelligence Lab would bring together global AI expertise, strategic partnerships and digital infrastructure to unlock the potential of AI. The initiative would focus on improving customer engagement and service experiences while transforming cross-functional business processes. He added that the Lab would help organisations adopt AI in practical and scalable ways and build future-ready capabilities across the enterprise ecosystem.
Vinish Bawa, Partner and Leader, TMT, PwC India, said AI was set to fundamentally change how organisations operate, innovate, compete and create value. He emphasised the need for trusted ecosystems that could accelerate innovation while ensuring responsible AI adoption. Through the partnership, PwC India would bring its expertise in agentic transformation to help enterprises convert AI potential into practical capabilities.
The Vi Intelligence Lab will focus on three strategic pillars: Agentic AI, Assistive AI, and Sovereign and Responsible AI. These pillars will guide the development of AI solutions across consumer, enterprise and operational domains, helping businesses move beyond traditional automation towards intelligent and increasingly autonomous processes.
The company said all AI use cases would operate under robust governance frameworks and undergo scrutiny through GRACIE, Vi’s Responsible AI framework. The initiative aims to promote ethical and secure use of data, intellectual property and AI systems.
The Lab will undertake several programmes, including incubation projects to address complex business challenges, development of proprietary AI technologies and innovation capabilities, and Vi AI Open hackathons and innovation challenges to encourage experimentation and collaboration with global AI startup hubs.
It will also establish a transformation AI factory to accelerate the movement of ideas from experimentation to pilot deployment. In addition, AI skilling and capability-building programmes will be introduced to strengthen workforce readiness and accelerate AI adoption.
By combining global AI innovation with its telecommunications expertise, Vi aims to help organisations modernise operations, improve customer experiences and explore new opportunities for business growth.