JAMMU, Oct 28: Jammu and Kashmir has witnessed strong customer participation during the Amazon Great Indian Festival 2026, with shoppers embracing both premium upgrades and value-driven purchases across categories ranging from smartphones and electronics to fashion, home appliances, groceries and everyday essentials.
According to figures shared by Amazon, consumer electronics demand across Jammu and Kashmir grew threefold compared with a regular business day. Tablets recorded sevenfold growth, followed by speakers at fourfold and laptops at threefold growth, reflecting increased interest in technology products during the festive season.
Large appliances, including refrigerators, washing machines and air conditioners, also registered significant demand. The category recorded eightfold growth in Srinagar and sevenfold growth in Jammu compared with a regular business day.
Fashion and lifestyle products emerged as another key area of festive spending. In Jammu, formal shoes recorded strong demand, while running shoes and analogue watches also attracted shoppers. In Srinagar, casual footwear witnessed fourfold growth, while body care products and men’s jeans recorded threefold growth compared with a regular business day. Face care products, perfumes and scalp treatments also featured among the popular shopping categories across the Union Territory.
The trend extended to everyday essentials, with consumers purchasing household and personal care products. Laundry liquids recorded threefold growth in Jammu and fourfold growth in Srinagar. Oil products registered twofold growth in Jammu, while Srinagar saw a notable increase in demand for cat treats, which recorded twelvefold growth. Paper, toilet and tissue products, along with baby lotion, registered threefold growth in the city.
Home, kitchen and outdoor products also attracted increased interest as consumers prepared their homes for the festive season. According to Amazon, the category grew nearly threefold in Jammu and more than twofold in Srinagar. Decorative curtain lights, children’s toys, fitness equipment, bathroom storage racks and wardrobe organisers contributed to the demand.
Value-conscious shoppers also turned to Amazon Bazaar, the platform’s value-focused shopping offering. The segment recorded four-and-a-half-fold growth in Jammu and sixfold growth in Srinagar compared with a regular business day. In Jammu, electronic accessories registered fivefold growth and kitchen items threefold growth. In Srinagar, electronic accessories recorded sixfold growth, while kitchen items registered eightfold growth.
Business customers also increased their purchases during the festive period. Amazon Business recorded more than threefold growth in purchases in Jammu compared with business-as-usual levels. Personal computer devices and accessories, refrigerators, speakers and audio components were among the leading categories purchased by business customers.
Amazon’s seller network across Jammu and Kashmir spans categories such as groceries, kitchen products, home essentials and books, with Jammu, Srinagar and Baramulla identified as key seller hubs. The platform said the festive shopping season continues to provide opportunities for local sellers to reach customers across the region.
The company has also highlighted the growing use of artificial intelligence tools to help customers make informed purchasing decisions. Rufus, Amazon’s conversational shopping assistant, enables customers to compare products, check price history, receive personalised recommendations and set deal alerts. Amazon Lens supports visual product searches, while AI-generated review highlights help shoppers understand customer feedback.
With the Great Indian Festival continuing through the festive season, customers across Jammu and Kashmir can continue to explore offers across multiple product categories. The reported trends reflect a combination of technology upgrades, household purchases, fashion spending and demand for affordable everyday products.