JAMMU, Oct 23: Merging the spirit of festive giving with everyday digital technology, the BHIM Payments App—developed by NPCI BHIM—has launched the third edition of its ‘Meethi Diwali’ campaign in partnership with the civic and developmental organisation Goonj.
Running from October 19 to November 8, 2026, the initiative transforms routine financial habits into a force for social good by contributing toward school kits for underprivileged children in need of learning support on every 7th transaction made by a user. Highlighting the campaign’s humanitarian vision, leaders emphasized the power of collective community action.
Gaurav Kochhar, Chief of Business at NPCI BHIM, stated that the initiative connects everyday digital payments with a child’s education, turning routine actions into meaningful support. Anshu Gupta, Founder and Executive Director of Goonj, praised the collaboration for connecting the reach of everyday technology with conscious citizen participation to deliver essential learning resources with dignity.
Additionally, Mehul Gupta, Co-Founder & CEO of SoCheers, noted that the campaign seeks to extend the spirit of giving beyond the festive season by making everyday habits count for a greater purpose.
The joy of Diwali lies in its moments of togetherness, its promise of new beginnings and the happiness that grows when the celebrations go beyond our own.
This year, BHIM App is extending that warmth to classrooms, where access to something as simple as a school kit can make a significant impact on the lives of underprivileged children. The initiative reflects BHIM App’s commitment to making digital payments a part of everyday life while creating opportunities for meaningful impact.
It also reinforces the idea behind Bharat Ka Apna Payments App, that a simple, familiar action can contribute to something bigger, making the spirit of Diwali reach a little further, said a press release issued by the NPCI.
The campaign reinforces BHIM App’s identity as Bharat Ka Apna Payments App, demonstrating how simple actions can help create a lasting, positive difference in society.