JAMMU, Oct 12: MLA Akhnoor Mohan Lal Bhagat and social activist and Samvedna Society Chairman Keshav Chopra released the Dogri song “Nu Badi Changi Lagi” at the Press Club of Jammu, highlighting the importance of preserving and promoting the region’s rich linguistic and cultural heritage.
Mohan Lal Bhagat attended the event as the chief guest, while Keshav Chopra was the guest of honour. The programme brought together individuals associated with music and cultural promotion to celebrate the Dogri language and encourage regional artistic talent.
Speaking on the occasion, MLA Mohan Lal Bhagat said Dogri was an integral part of Jammu’s cultural identity and heritage. He emphasised the need to promote the language among younger generations to preserve the region’s traditions, values and cultural richness.
He reaffirmed his commitment to supporting artists and initiatives dedicated to strengthening Dogri and introducing its beauty to wider audiences. He also appreciated the entire team associated with the song for its contribution to regional art and culture.
Keshav Chopra said he would continue to support artists working towards preserving and popularising the Dogri language. He observed that music was a powerful medium for connecting people with their roots and familiarising younger generations with their mother tongue.
Chopra further stressed that Dogri artists deserved encouragement and recognition for their contribution to Jammu and Kashmir’s cultural identity. He reiterated his support for initiatives promoting local talent, Dogri music and the region’s heritage.
The song has been presented by Disha Kala Jagat and features singer Ashok Kumar. Its lyrics and composition are by RKT, while the music has been provided by Karan Bir Music. NJ Neeraj has directed the song, with Rohit Panotra serving as Director of Photography and R Creative handling the design.
The song features Khushi Sharma, Arslan Zehan, Avinash Sharma, Karuna, Sunita Bangotra (SAAS) and Manali Gupta (NANA). Aditya Bhardwaj is the producer, while Satish Bhagat has been acknowledged with special thanks.
The proceedings were conducted by Basant Beyogi, who coordinated the programme. Singer Ashok Kumar delivered the vote of thanks, expressing gratitude to MLA Mohan Lal Bhagat, Keshav Chopra, the guests, organisers and everyone associated with the project for their encouragement and support.
The release of “Nu Badi Changi Lagi” marks another effort by local artists to bring Dogri music to a wider audience. The initiative also highlights the importance of collaboration among artists, public representatives and social organisations in preserving the region’s linguistic traditions and ensuring that its cultural heritage continues to reach future generations.