JAMMU, Sep 30: A book titled ‘Media: Badlata Swaroop Aur Bhasha’ was released at the Central University of Jammu during the valedictory ceremony of Hindi Pakhwada.
The book has been edited by Prof. Paramveer Singh, Prof. Bharat Bhushan and Dr. Shashikant Mishra. The formal release was carried out by Vice-Chancellor Prof. Sanjeev Jain, who congratulated the editors and appreciated the academic significance of the publication.
Speaking on the occasion, Prof. Sanjeev Jain said the book provides useful insights into the changing forms and language of media. He noted that the rapid expansion of digital technology, social media and new communication platforms has brought continuous changes in media language and presentation, making their academic study increasingly relevant.
The book comprises 25 chapters covering various themes related to media language, changing communication platforms, digital media, journalism and the contemporary media environment. The chapters offer scholarly perspectives on different dimensions of media and examine its changing linguistic and structural forms.
The editors said that media has evolved beyond being merely a means of information dissemination and has become an important force influencing language, society and culture. They emphasised the need for systematic academic discussion on the changing forms and language of media.
The release of the publication during the Hindi Pakhwada valedictory ceremony also highlighted the growing academic and practical relevance of the Hindi language in contemporary media.
The programme was attended by faculty members, research scholars and students of the Central University of Jammu.